Tips on Event Networking

You walk into a business event what do you see? People – strangers… those are those funny people your mothers told you not to talk to when you were very young. But you are all much older now and it’s fine, just fine, to approach these people, read on:

Introductions

One of the most important tips, is having a one-minute pitch about your business or a tag line about yourself (a few words you can say after your name by way of introduction). Being able to articulate in a short space of time is essential.

Make use of Social Media

If you have the delegate list before the event, consult it to see if the list includes delegates you would like to meet. Prior to the event, research the attendees on social media; profiles can include useful information about someone’s work, such as key projects and professional roles which might be relevant to your area interest.

Use the following script before walking into the room.  

I will enjoy this event and have some real fun. I plan to talk to new people and gain new pieces of information or gossip. I will work hard at introducing myself to the person/ people I’m targeting. Everyone here has interesting things to say, and they want to meet me just as much as I want to meet them.

First Impressions

It’s not a job interview but it could lead to one, so make sure you are smartly dressed, and mind your manners. Keeping eye contact will gain trust and engagement, and acting assertive and capable will also help you stand out from the crowd. Rehearsing introductions will help to enhance your initial impact.

Be prepared

Make sure your business cards are at the ready and easily accessible Check they are up to date, well presented and professional. Generally people will offer their card in return, but if it is not offered just ask! Once considered un-cool, well designed business cards are now super hip!

It is a really great idea to jot down notes on the back of business cards about new contacts for future reference; this will also help in remembering the delegate’s details.

Pay attention

If you are involved in a group conversation, there may only be one person you are interested in networking with but pay attention to everyone. You never know when something relevant to you will be mentioned.

Be specific

Do your homework, and be fully aware of what you want to achieve by networking. You will not then, appear too vague, and can steer the conversation in the direction you require. Keep away from academic and alumni openers which often fall flat after a few minutes. If you have researched this person’s interests and are searching for particular information, ask them immediately.

Wear your name badge

Yes, we all know wearing a name badge is a bit cheesy and un-mysterious, you may be more comfortable blending into the background, but wearing a name badge will help people find you. You don’t want to miss out on those important conversations do you?

Try not to cover the badge with accessories, and wear it on your right side, then as you shake hands will be in direct line of sight.

Try to talk half as much as you listen

Give the person that you are talking to your undivided attention. Prompt conversations with open ended questions that start with who, what, where, when, why and how.

Follow-up

Once the networking is done, if you use someone’s name to get a job or take their suggestions on board it is worth letting the person know, and thanking them, you never know when your career paths will cross again.

Stay on the Lookout

Even if you’re happy where you are at the moment, you never know when circumstances may change. Plus you may need contacts for other purposes.