How Google Can Help SME’s
In 2015, Google’s free and paid business services is enabling many small businesses to boom! So, if you’re a small business owner and interested in what Google has to offer, this article will hopefully help you on your quest.
In today’s digital landscape, the Internet is helping many small businesses and customers communicate. With this in mind, Google has become the leading search engine everyone uses and many small online businesses are now using Google to help grow their company.
In the past, a small business owner may have spent considerable time posting business brochures through people’s letterboxes, handing out business cards and advertising their services within the Yellow pages. Today, things have changed slightly, and the Internet has enabled many small businesses to use Google to reach out to new customers and promote their services to a much wider audience than ever before.
In 2015, Google’s free and paid business services is enabling many small businesses to boom! So, if you’re a small business owner and interested in what Google has to offer, this article will hopefully help you on your quest.
Get Your Company Online
Google’s latest Get Your Business Online (GYBO) campaign is a fantastic initiative aimed at helping nurture and grow many small online businesses. The Let’s Put Our Cities on the Map campaign, saw Google partner with 30,000 cities and local parties to help businesses to build sites, and grow their presence within their search engine. The Google initiative included free custom built sites, a tutorial on how to use Google My Business, not to forget analytic measuring tools to help you understand how your site is performing, training plans and business studios plus many, many more. In a nutshell, Google gives you the tools to go out and become a successful online business.
Google+ Your Business
In today’s online marketplace, Google+ Business helps you to connect with a global customer base and increase your brand visibility within their search engine. It is easy to use and even easier to set up. Simply create a Google+ page, which can then be discovered through Search, Maps and Google+ Local. Enjoy!
Google+ Page
With a Google+ page, small businesses can grow a huge following and keep customers coming back with product updates, news snippets and company announcements, including special offers and sales discounts. But there is also a fantastic social angle to the feature which enables small businesses to include status updates and share photos, videos and links to products.
A Google+ page, can also help you bring new and existing customers and followers into your marketing campaigns. With Google+, customers can share ratings and reviews, use the +1 button to approve your posts, and also share your content on their own Google+ pages and across the Internet.
Google Search and Maps
Simply put, a Google+ page will enable your small business to appear within Google’s results pages. Google+ is fantastic as it enables customers to easily find directions to your company, discover what your business hours are and any extra contact information you want to share online.
Google+ Local
Google+ Local helps small business owners discover and share places with their customers. Many users can search for businesses by type and location, which makes it incredibly easy to find a local businesses listing. You can also provide extra information to your customers by including a business’ address, contact numbers, map and opening hours within Google search results.
Google AdWords
Did you know that you can also advertise your business through Google Adwords? Many small online businesses can grow their profile and boost their sales through Google AdWords, a simplistic yet effective cost-per-click (CPC) advertising tool.
AdWords is brilliant for small businesses to create paid advertisements that are displayed within relevant Google search results and related sites. For example, if you are a small online bakery in London, your advertisements will pop up whenever a user searches for a bakery in London and on any bakery, dessert or other relevant websites. You can also manage your advertising account by regularly changing your adverts and launching them on a local, national or global scale.
For a clearer understanding of how your AdWords account is performing, you can also use the reporting and analytics tools Google has to offer. The analytics tool will enable you to monitor ad performance and ensure you reach your campaign goals.
Google Analytics
Google Analytics is an influential tool that enables small businesses to monitor their site traffic and analyse visitor behaviour to better understand their business model.
The tool provides an extensive selection of visitor metrics, including social media and mobile traffic data, what’s trending and how long people are staying on specific areas of your site.
Closing Thoughts,
So, if you’re a small business and want to reach out to more customers whilst boosting your online sales, then Google is the place for you. Try many of the fantastic tools Google has to offer and give your business the best opportunity you can to make it a success in today’s online market place.
If you would more information, get in touch with us to speak with our marketing experts to find out more on how Google can help your business.
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