Office Supplies Industry Marketing Trend Report
Our latest research revealed that office supplies dealers are spending too little and on the wrong type of marketing. Over the last two months, we have interviewed nearly 70 local office supplies dealers, just like you, to better understand what your
Office Power partners with Stylus stationers
Office Power has further bolstered its partner network with the addition of Stylus Stationers.Stylus is based in south east London and was founded in 1984 by Kathy Bugden (pictured). She continues to run the business with her husband Nick, who
Office Power Wins Stationers’ Company Innovation Excellence Award
Office Power – the unique software, service and support platform that is powering growth and profitability for office supplies businesses – has won an Innovation Excellence Award presented by the prestigious Stationers’ Company in London.The awards, which were introduced by
Office Power wins ecMod Award for Best Exploitation of Technology
The ecMod awards, presented by Direct Commerce, spearhead the recognition of business excellence for organisations engaged in B2B and B2C retailing across traditional and newly emerging channels.Office Power was acclaimed by the judges as ‘an excellent concept’ and ‘a very
How to Write an Effective Sales Pitch for Office Supplies
Does your mind go blank when you begin writing a sales letter? These tips could help you write a more effective pitch: Put yourself in your customer’s shoesThis is the most important aspect of a good sales letter, but it's often
10 Tips on Search Engine Optimisation for Office Supplies
Keyword ResearchIt is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms.It is wise to
Marketing ROI Measurement Tips
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI).When working online there are some customer relationship management (CRM) tools that can offer an all-in-one
10 Most Common Marketing Mistakes
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late.You don’t have an effective website.This is the truth; you’ll also be surprised to hear that a