7 things you didn’t know about Office Power dealer partners
Have you ever wondered how our dealer partners successfully manage to work with any supplier they want? How they structure their deliveries to meet their specific business model? Or even what they really have to say about their partnership with
How to boost your brand loyalty in the office supplies industry
What do you do to improve your brand loyalty? With so many options for how and where to buy your office supplies nowadays, as well as cost-price competition, the power of online reviews and simply a declining market, it’s becoming harder
6 Rules for attracting new customers in the office supplies industry
In the office supplies industry, customer acquisition is just as important as retention, and making sure you’re targeting the right segments with the right offerings is key. We’ve complied some of our top tips for how you can attract new
Brand new year, brand new branded catalogue
At Office Power we use every opportunity to benefit our partners. Even with 73% of customers using online channels to buy office supplies, 97% of dealers still agree catalogues are important for boosting sales and bolstering brand awareness. So, as
7 SEO tips for office supplies dealers
At Office Power we ensure that our dealer partner’s websites are fully optimised for search engines. In this blog post you will discover our 7 key tips on what office supplies dealers should do to optimise their websites for search engines.1.
The importance of branding for office supplies dealers
A small office supplies business may not see the value in investing in branding for their business. But when you’re competing against bigger companies, your brand is very important. It tells your customers who you are and what your company
Social media pros and cons
In the last few years, Social Media has grown from being a simple channel for keeping up with your buddies, into a powerful digital marketing tool. It proves to be a very cost-effective way for promotion and advertising in a
Office Supplies Industry Marketing Trend Report
Our latest research revealed that office supplies dealers are spending too little and on the wrong type of marketing. Over the last two months, we have interviewed nearly 70 local office supplies dealers, just like you, to better understand what your
10 Tips on Search Engine Optimisation for Office Supplies
Keyword ResearchIt is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms.It is wise to
Marketing ROI Measurement Tips
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI).When working online there are some customer relationship management (CRM) tools that can offer an all-in-one
10 Most Common Marketing Mistakes
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late.You don’t have an effective website.This is the truth; you’ll also be surprised to hear that a
Top Tips on Building Brand Loyalty
Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster.This shift is putting quite a few established marketing tactics in doubt.Why customer loyalty is downConsumers these days compare companies