Marketing ROI Measurement Tips
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI).When working online there are some customer relationship management (CRM) tools that can offer an all-in-one
10 Most Common Marketing Mistakes
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late.You don’t have an effective website.This is the truth; you’ll also be surprised to hear that a
Tax Traps for SMEs and How to Avoid Them
One of the most confusing things that small business entrepreneurs have to deal with is the niggling issue of tax. Here are some helpful pointers: Do you employ yourself? If you’re running your business as a sole trader, you and your business
Tips on Event Networking
You walk into a business event what do you see? People - strangers
How to Get the Most From Your Sales Team
Your sales people are the driving force of your business — nurturing your existing customers and converting new prospects. So how do you build and motivate a sales team to ensure you maximise its potential and get the best results? Pick
Tips on Getting Customers to Open your E-mails
Email marketing is an essential strategy of any business. But
Is it time to say goodbye to The Catalogue?
By our very own Steve Robinson and as seen on opi.net Catalogues. They are expensive, restrictive, inflexible and old-fashioned; yet 95% of office supplies dealers still use them. For many dealers, catalogues continue to be their principal sales and marketing tool.
Top Tips for the January Sales Boom
This January most customers will be using their computers or mobile devices to research and buy office supplies, and they won’t be disappointed by the number of options available to them.At this competitive time of the year (in a sector
How To Prepare Your Business For Bad Weather
It’s normal for us Brits to complain about the weather, but sometimes our complaints are justified, when flooding and snow problems seriously impact our business. Make sure this doesn’t happen to you, by planning ahead for bad weather. Monitor forecasts Extreme weather
Future-Proof Your Business: Improving Customer Engagement
The Office Supplies industry is experiencing an unprecedented amount of change. The reducing volume of product sold and increasing competition has had a downward pressure on selling prices and consequently margins throughout our industry: manufactures, wholesalers and dealers.In these continually
How to Deal With January Blues in the Workplace
The third Monday in January has been dubbed ‘Blue Monday’ and is said to be the most depressing day of the year, miserable weather, debt, fading Christmas memories, failed resolutions and a lack of motivation all contribute to the January
Why Should CEO’s Tweet
Check out Twitter's value for customer service, business marketing, and connecting with your "millennial" employees. A recent survey found that many people trusted a company more if the chief executive officer actively engages with social media. Here are a few reasons