Office Power wins ecMod Award for Best Exploitation of Technology
The ecMod awards, presented by Direct Commerce, spearhead the recognition of business excellence for organisations engaged in B2B and B2C retailing across traditional and newly emerging channels. Office Power was acclaimed by the judges as ‘an excellent concept’ and ‘a very
How to Write an Effective Sales Pitch for Office Supplies
Does your mind go blank when you begin writing a sales letter? These tips could help you write a more effective pitch: Put yourself in your customer’s shoes This is the most important aspect of a good sales letter, but it's often
10 Tips on Search Engine Optimisation for Office Supplies
Keyword Research It is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms. It is wise to
Marketing ROI Measurement Tips
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI). When working online there are some customer relationship management (CRM) tools that can offer an all-in-one
10 Most Common Marketing Mistakes
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late. You don’t have an effective website. This is the truth; you’ll also be surprised to hear that a
How Stationery on Screen became one of the UK’s fastest growing dealers
Northampton-based dealer Stationery on Screen was one of the very first office supplies businesses to partner with Office Power two years ago. While many of Office Power’s partners are well-established businesses and look to Office Power to help shake things
How Rainbow Office Supplies stayed afloat during winter floods
Last December water poured into Rainbow's office to desk height and its delivery van was washed away along with its PCs and server. The floods in Cumbria have badly affected the business, but luckily Office Power was there to help. Steve
Top Tips on Building Brand Loyalty
Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies
Tax Traps for SMEs and How to Avoid Them
One of the most confusing things that small business entrepreneurs have to deal with is the niggling issue of tax. Here are some helpful pointers: Do you employ yourself? If you’re running your business as a sole trader, you and your business
Tips on Event Networking
You walk into a business event what do you see? People - strangers
How to Get the Most From Your Sales Team
Your sales people are the driving force of your business — nurturing your existing customers and converting new prospects. So how do you build and motivate a sales team to ensure you maximise its potential and get the best results? Pick
Tips on Getting Customers to Open your E-mails
Email marketing is an essential strategy of any business. But