7 SEO tips for office supplies dealers
At Office Power we ensure that our dealer partner’s websites are fully optimised for search engines. In this blog post you will discover our 7 key tips on what office supplies dealers should do to optimise their websites for search engines.
1. Research your chosen keywords
Make a list of keywords that you want to optimise different web pages of your site for. It could be office suppliers, furniture installations or specific product categories. Make sure you research your keywords to see what search volumes they generate. There’s no point in optimising a webpage for a word that no one searches for. Google’s Keyword Planner or Moz’s Keyword Explorer are great free tools you can use for that.
2. Optimise your webpage content
Here are some of the basic things you should do to optimise your webpage for a specific keyword:
- User your keyword in the title tag
- Use your keyword in H1 text
- Use your keyword in text
- Optimise your URL using your keyword
- Include your keyword in file names and image Alt Tags
Use 1 to 3 keywords per page maximum, but make sure your text reads well and isn’t just jammed full of keywords. Excessive use of keywords can be seen by Google as spamming.
3. Optimise your meta description
Meta description is a snippet of up to 320 characters in your page HTML code that summarises the page’s content. Search engines show meta description in search results when people search for your key word or phrase contained in this description. It is important to optimise those for your SEO.
4. Create your website using structured data markup
Structured data is added to your website’s HTML markup. Search engines use it to generate rich snippets, which are small pieces of information that will appear in search results. It also ensures that search engines can easily crawl your website, improving your rankings as a result.
5. Evaluate the visual design of your website
A well-designed website will also help with your rankings. It is important that the website is easy to navigate. Mobile optimisation is also extremely important. A responsive website that can be viewed on any device will improve your rankings and conversion rates.
6. List your company on Google My Business
Make sure you add your company details to ‘Google My Business’ . This will help your listing appear with more detail and give you more visibility when people are searching for your company.
7. Encourage reputable websites to link back to your website
Search engines crawl not only your website, but also other sites that are linked to yours to determine your position in search results. This means that any websites that have links to yours will have an impact on your reputation on the web. There are a few easy ways of building your back-link profile, for example list your company website on business directories and your social media accounts. If you publish PR stories, engage with charities, suppliers, customers or partners – ask them to include a link to your website on their sites or blogs. Remember that quality is more important than the quantity of those links.
At Office Power we ensure that our dealer partner’s websites are fully optimised for search engines. Our SEO experts ensure technical compliance with the latest Google algorithms at onboarding stage, and fully optimise the websites with relevant keywords, whilst the marketing team can provide guidance on third party listings.
Have you got it covered?
To find out how we help our dealer partners grow their businesses through our technology and support services, please get in touch today alina.fisher@officepower.net
