How to boost your brand loyalty in the office supplies industry
What do you do to improve your brand loyalty? With so many options for how and where to buy your office supplies nowadays, as well as cost-price competition, the power of online reviews and simply a declining market, it’s becoming harder
The Importance of ROI in the Office Supplies Industry
There’s no point investing in marketing campaigns if you don’t plan on measuring their results. Keeping track of the important figures – like budgets, click through rates and engagement – is the key to understanding your return on investment. These
Brand new year, brand new branded catalogue
At Office Power we use every opportunity to benefit our partners. Even with 73% of customers using online channels to buy office supplies, 97% of dealers still agree catalogues are important for boosting sales and bolstering brand awareness. So, as
7 SEO tips for office supplies dealers
At Office Power we ensure that our dealer partner’s websites are fully optimised for search engines. In this blog post you will discover our 7 key tips on what office supplies dealers should do to optimise their websites for search engines.1.
10 quick social media tips for office supplies dealers
Social media has started as a personal communication tool, but today it’s an integral part of most businesses’ marketing strategies and office supplies dealers are no exception. Here are our top 10 social media tips for office supplies dealers that
The importance of branding for office supplies dealers
A small office supplies business may not see the value in investing in branding for their business. But when you’re competing against bigger companies, your brand is very important. It tells your customers who you are and what your company
Book review: Guerrilla Marketing by Jay Conrad Levinson
First published in 1983, this book revolutionised marketing strategies for the small-business owner with its ruthless, uncompromising approach to finding clients. Founded on a vast stack of ideas, the book’s philosophy has given birth to a new way of learning
Social media pros and cons
In the last few years, Social Media has grown from being a simple channel for keeping up with your buddies, into a powerful digital marketing tool. It proves to be a very cost-effective way for promotion and advertising in a
Office Supplies Industry Marketing Trend Report
Our latest research revealed that office supplies dealers are spending too little and on the wrong type of marketing. Over the last two months, we have interviewed nearly 70 local office supplies dealers, just like you, to better understand what your
10 Tips on Search Engine Optimisation for Office Supplies
Keyword ResearchIt is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms.It is wise to
Marketing ROI Measurement Tips
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI).When working online there are some customer relationship management (CRM) tools that can offer an all-in-one
10 Most Common Marketing Mistakes
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late.You don’t have an effective website.This is the truth; you’ll also be surprised to hear that a