Brand new year, brand new branded catalogue

At Office Power we use every opportunity to benefit our partners. Even with 73% of customers using online channels to buy office supplies, 97% of dealers still agree catalogues are important for boosting sales and bolstering brand awareness. So, as part of our wider multi-channel strategy, we’ve produced our first ever catalogue, available exclusively to our dealer partners.

What does it include?

Featuring over 170 pages of products across a wide range of categories, the catalogue showcases the range of products available to our dealers’ customers. Better still, the cover is carefully designed to match their bespoke brand. All featured products are available for next-day delivery, offering our dealer partners a unique selling point over their competitors.

How does it benefit dealers?

We’re always evolving, using every channel possible to ensure our partner business’ success – both in profits and customer loyalty. The uniquely branded catalogue will increase awareness amongst our dealers’ existing and prospective customer base. By driving customers to their websites – where they can view the latest offers, deals and even wider ranges available – the catalogue will help maximise online conversion rates too.

What do the experts think?

Our head of category Colin Streeter says: “The use of paper catalogues remains a hot topic of conversation in our industry because it is increasingly difficult to prove their ROI, especially compared to digital channels. However, they are still incredibly popular among dealers because they continue to be an important marketing tool as part of an overall multi-channel offering, helping our dealers to build close, personal relationships with their customers.”