Pricing strategy

How To Get Your Pricing Strategy Right

Give your business a competitive boost by optimizing your pricing strategy. Growing sales and margins through better pricing is not an impossible task. By focusing on key areas, businesses can build a solid pricing foundation that will help you create consistent sales and profit growth.

Getting your pricing right could make a considerable change to your turnover and your profits. But it’s a dark art — set it too high and your customers will flee to cheaper outlets; set it too low and people will assume your product or service is sub standard and take avoiding action.

Download our e-book to learn about different pricing strategies and how you could be using those in your business.

Here is an overview of what pricing strategies we discuss in detail in our e-book:

  • Competitive pricing
  • Premium pricing
  • Discount pricing strategies
  • Pricing a range of products

 

Which pricing strategy works for you? We’d love to hear your comments.

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