If you’re like most dealers, you probably know you should be emailing customers more often. The tricky part? Finding the time, figuring out what to say, and actually getting it out the door. That’s exactly why we built PowerConnect – to make staying in front of your customers simple, quick, and effective.

For office supplies dealers, consistent communication with customers is essential, whether you’re announcing new products, running a promotion, or just staying top-of-mind. That’s why we’ve launched PowerConnect, our purpose-built email marketing platform now available to all dealers in our network.

Rather than acting as a one-size-fits-all tool, PowerConnect is designed to be flexible, easy to use, and aligned with the realities of your business.

What PowerConnect Offers

1. Flexibility to Communicate What Matters Most

Dealers can build and send their own email campaigns to highlight any part of their business – from services like price audits to specific product promotions or customer updates. You can use your own branding, voice, and schedule.

2. Pre-Built Campaigns Provided Monthly

Each month, we create ready-to-go campaigns that dealers can send with little to no effort. These professionally designed messages align with supplier promotions or relevant seasonal themes. For our dealers, this means that all they need to do is review and send – it’s as simple as that!

3. Audience Segmentation for More Relevant Outreach

The PowerConnect platform supports audience segmentation, so you can tailor your messaging to specific customer groups, industries, or purchase behaviours. This means more relevant content for your contacts, and better engagement over time.

Why Use Email Marketing?

Email remains one of the most effective communication tools for B2B businesses. It’s direct, measurable, and widely used. PowerConnect builds on this by offering tools that are already working well across the network.

What Results have we seen so Far?

Since launch, PowerConnect has been used to send over 750,000 emails, resulting in:

• 28% Average open rate (Above the ~22% industry average for B2B)
• 24.8% click-to-open rate (industry average is closer to ~14%)
• 110,000+ page views driven from email campaigns

These numbers reflect strong engagement and suggest that dealers who use PowerConnect are successfully reaching their audiences.

Getting Started

PowerConnect is available now to all of our dealers. Whether you’re looking to build your own campaigns or use the ones we provide, the platform is designed to support a wide range of goals and experience levels.

If you’d like more information – or a walkthrough of how it works – please don’t hesitate to reach out to our team.

* Stats compiled from https://www.plezi.co/en/b2b-email-marketing-statistics/